And whilst not all sports generate as many scores, goals, touchdowns and what-have-nots, what they do have in common is that teams have other ways of generating publicity and interest for fans and taking the brand forward, besides the play. One of these is in the form of the logo: from something that looks simple - yet captures and conveys the feel of and epitomizes what the team and the city/country it represents is about, to designs that really make you go 'wow, that is impressive', in terms of their visual appeal, their concept and how that concept transcends what it may say about the people or area it represents.
Most sports logos encompass at least one of the following elements: an image of an animal or cultural landmark, a type of sports ball, in addition to a font type for the logo and text and bright, bold and contrasting colours. The popular sports teams, particularly those hailing from North America have a recognizable and unique approach for this.
Here I have chosen my favourite sports teams logos in no particular order; I have included the official ones, as well as the fan-made ones, and selected 21 official logos and 20 fan-made logos. Just because the fan-made ones are usually better than the official logos. Well, most of them, anyway.
For me, these designs are clean, simple, with bold and bright colours as well as imaginative, creative and original.
Atlanta Dream - Women's NBA team
New York Liberty - Women's NBA team
Cleveland Rockers - Women's NBA team
Minnesota Lynx - Women's NBA team
Houston Rockets - Men's NBA team
Cleveland Cavaliers - Men's NBA team
Dallas Mavericks - Men's NBA team
New Orleans Pelicans - Men's NBA team
Toronto Bluejays - Major League Baseball
Miami Dolphins - NFL
Houston Texans - NFL
Jacksonville Jaguars - NFL
Carolina Panthers - NFL
Brisbane Roar - Australian soccer team
Philadelphia Eagles - NFL
St Louis Rams - NFL
FC Dallas - Major League Soccer
Fort Worth Vaqueros FC - National Premier Soccer League
Sydney FC - Australian A- League
Washington Capitals - National Hockey League
Boston Brawlers - American football team
And here are my favourite fan logo design concepts.....
Cleveland Cavaliers by Yu Masuda
New Orleans Pelicans by TinBacicDesign
Charlotte Hornets by Eren G.
Minnesota Timberwolves by Yu Matsuda
Washington Wizards by Michael Weinstein
Brooklyn Nets by Michael Weinstein
New York Knicks by Yu Masuda
Houston Rockets by Funkatron101
Dallas Mavericks by Yu Masuda
Atlanta Hawks by Stephen Vereen
Chicago Bulls by Mon Carnet
St Louis Rams by OSPREYDAWN aka Max O'Brien
New England Patriots by Max O'Brien
Atlanta Falcons by Max O'Brien
L.A Dodgers by Derschwigg
Buffalo Bills by That Guy
Miami Dolphins X Miami Marlins MLB mash-up logo
Chicago Bears by TinBacicDesign
Tennessee Smokies by Studio Simon
Toronto Raptors by Project Thirty Four